Print innovation MyNewspaper

With MyNewspaper Swiss Post is opening up new perspectives for publishers and advertisers. National and international publishers supply content  and readers choose from this to put together their own newspaper.

MyNewspaper is an innovative way of distributing the printed message. Through this tailor-made newspaper, readers can access content that focuses entirely on their individual needs. The daily newspaper is reinventing itself.

• Bridging the gap between print and online media
• Winning new reader segments at low cost
• Winning back former customers
• High reader affinity for self-chosen content
• Advertisements attracting close attention
• Advertisements having wide coverage of clearly defined target groups
• High profiling as a future-oriented enterprise

With the customer-individual paper a new era of newspaper production begins. Publishers strengthen their position in the print sector and increase circulation. Advertisers reach interested, high-spending target groups in an attractive environment.

Contact

Would you like to know more about MyNewspaper? Simply contact us: mynewspaper@swisspost.ch