Big Bang on the travel marketA personal gift for 1,000 customers
A tour operator on the travel market surprises its sales partners with a gift set presented in person.
A tour operator plans to launch an unusual campaign to get its sales partners all fired up about the operator's new summer offers. All the travel agencies must receive the gift on the same day.
Swiss Post distributes the gift set and brochure material in person, to the approximately 1,000 customers of the tour operator. A logistical tour de force ensures that they are delivered at the same time throughout Switzerland.
The tour operator inspires its sales partners with its creative campaign. It gives itself a head start over its competitors and establishes itself as an innovative company.